Both men and women like blue, and the color speaks of trust and calm. The color blue is one of the most popular colors used in design. Red is the best background color for the website of a sports figure, because it elicits excitement and energy, which is what attending a sporting event is all about. The transparency of the red overlay lets the image push through along with a few darker hues. Sports figure Filippo Inzaghi’s website has a red filter over images showing the power and boldness of this soccer player. Choose complementing colors that don’t detract from the excitement of the red, such as white, grey or black. If you want to get your site visitors excited about your product, red is an excellent background choice.
You’ve likely noticed restaurants use red to grab attention. Many authors and musicians use red as a best background color for website designs. It’s particularly helpful for fashion brands and some industries where a fresh outlook matters. Note the use of black text as a sharp contrast to the white, drawing the eye to the headlines. They also put a narrow border around images to make the lighter ones pop. As the user scrolls, they see pops of yellow and plenty of earth tones. Limnia uses a white background, which fades away and puts the focus on the beautiful images highlighting their products. Be careful you don’t create a design that’s too busy, but there’s no reason you have to stick to a flat color either. Some designers choose to add a light overlay pattern on top of white, such as soft gray squiggles. If the brand’s colors are a bit unique, such as a pop of neon pink, white is a good choice because it doesn’t compete with the other bold colors of the design. At first glance, you might see white as a little blah, but it doesn’t have to be when combined with interesting images and pops of color in the elements on the page.Īlthough a true white creates a bright look for your site, you can also choose an off-white or ivory to soften the harshness a bit. White creates a clean, uncluttered look for web designers. Don’t use white and a soft yellow, for example, as the text will fade into the background. The primary concern with a white background is using darker colors for contrast. It is neutral, so you can use it with anything. White is not only the best background color for websites, but is also one of the most common. Here are some thoughts on the colors and examples of how other designers use the shade to create a look. Most designers swap the background less frequently than other elements on the page, so choose something that works as you add additional images and features.
You must think about the rest of a brand’s color palette, the tone you want to set and how the elements all work together to create a cohesive look. Many factors influence what is the best background color for website design. Understanding who your audience is helps you see how a specific hue might impact mood. Each person has different memories tied to specific shades, but you can choose something appealing to the majority of your audience. Keep in mind that different cultures view shades in various ways, though. There is a certain psychological impact behind different colors. The background sets the tone for the rest of the design. Not only do you need to consider the contrast between your choice of hues and your logo, but you want to tap into user emotions with the power of color psychology. Figuring out what the best background color for a website is takes a little time and thought.
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